East+West Yoga worked with me after five years of trying to sell the business due to inconsistent enrollment and weakening visibility. Over a 6-month period, I executed a full-funnel SEO and acquisition strategy, including content strategy, on-page SEO, page speed and URL restructuring, link building, and YouTube optimization, along with high-intent Google Ads alignment. We focused on intent-driven keyword targeting around “yoga teacher training,” “250-hour yoga certification,” and location-based qualifiers – then reinforced keyword clusters across landing pages, YouTube content, and optimized metadata. As technical SEO improvements increased crawl efficiency and performance, traffic rose significantly, and conversions tripled from teacher-training prospects – ultimately unlocking the company’s first strong acquisition opportunity after half a decade on the market.

This digital performance transformation not only drove large jumps in organic sessions and Google Analytics-tracked conversions but also lifted rankings for primary and competitive program keywords, helping YouTube videos surge in watch time and search visibility. By uniting SEO with conversion-optimized paid search, East+West established a sustainable pipeline of high-intent applicants – directly contributing to the successful sale of the company.